Our job is to get even “challenging” people like you to write, say and/or do what our clients and companies want — of your own volition — and not even realize that you’re doing it. If you are telling us that you only want information from people whose views you like and trust, then we’ll just reach you through them and you’ll never be the wiser.

Source: http://www.plasticbag.org/archives/2007/08/on_being_challenging/

I agree with that SO MUCH, and its part of why I like advertising and PR so much: it’s the manipulation/persuasion of people to buy/think/use something that they wouldn’t normally use, or to sway them from one to another, and it’s so powerful. I’d call it persuasion, because I believe people still have a choice.

I just wanted to share that quote =]