Okay, so if anyone says ‘Have a break…’ then you know someone’s going to finish off the sentance… Having a break is synomous with KitKat.

So, a big truck, fitted out with tv’s, sofas, warm comfortable rooms, computers, and of course KitKats? Travelling around the country, parking in busy working places, schools, hospitals, city centres, anywhere where people work hard and need a break!

Follow up with TV and radio spots…. partnership with local radio stations, vote where you think the truck should stop, billboards advertising the stopover….

Especially during summer, office workers in cities are going to be needing a break. What better way than for them to relax in an air-conditioned, luxurious relaxing space for half an hour?